In a time where our watches can now make phone calls, take pictures and do just about everything a computer can, our younger society finds itself vulnerable to drowning with the tidal wave of technology. The NFL, arguably the most recognized sport brand in the United States, has been making the push to combat childhood obesity and sedentary lifestyles in youth with the NFL Play 60 campaign. To further inspire the youngsters, many players of area NFL teams visit local schools granted the Play 60 campaign to send a message straight from the role models' mouths. The kids seem to absorb the message made by a filthy rich athlete much more easily than their loving parents. However manipulative by the NFL, the campaign has proven very effective. What could be better for the kids at these selected schools? Obesity is a large issue (up 37% over the last 5 years) in our country.
Who can forget this little guy from a Play 60 commercial? Makes me laugh every time. Probably could have started over Cam a few times last season from his performances.
The NFL, in my opinion, hit it on the head. As video games and televisions become bigger and better, something must offset this in order to create a base for healthy lifestyles. Start active, stay active. Despite the link depicting a youth Crossfit session near the end, it does in fact send a great message that the players seemingly enjoy relaying and the children openly acknowledge. Why couldn't we have had this in elementary school? I would have loved to skip class for NFL sponsored pep rallies.
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